your story See if you're a fit

Your business already has a story. The market just can't hear it yet.

You've spent years building something real. We turn that experience into a monthly video content system, so people trust you before they book a call or buy.

See if you're a fit

Plans from $2,000 a month. Strategy, scripts, filming guidance, editing, platforms, ads support and metrics.

Built on experience fromBinanceJP MorganMercadoLibreExodus

The problem

Your best marketing is stuck in your notes app.

The reason you started. The client you turned down. The mistake that changed how you price. These stories win sales in private conversations. But you're busy running the company, so they never become content, or they become random posts that stop after two weeks.

Notes47 ideas, 0 posted
  • Video: why we started the company8 months ago
  • The client we almost lost7 months ago
  • Post about pricing mistakes6 months ago
  • LinkedIn series, start Monday3 months ago
  • Book a fit call with Your StoryToday

The funnel

How a 45‑second video turns into a sale.

Founder content works like a funnel. Each video moves a stranger one step closer to buying from you, whether your sale starts with a call or a checkout. We build every stage, then fix the weakest one each month.

How does your business sell?

A call with someone who already trusts you

Stage 1 of 5

A stranger sees you in their feed.

They don't know you yet. You have about three seconds to give them a reason to stop scrolling.

What we build
Hooks that stop the scroll, the right platforms for your market, and ad money behind the videos that already work.
What we measure
Reach and views
You show up onceOne strategy session and one filming batch a month.
The funnel runs all monthEvery video keeps moving people from "who is this?" to "I want what they sell."
Every month gets sharperWe read the numbers at each stage and fix the leak.

The system

One system. Six steps. Every month.

You bring the experience and show up on camera. We do everything around it, and each month gets sharper because we read what worked.

  1. 01

    Find the story

    A strategy session to pull out your experience, your point of view and the questions clients keep asking you.

    You getContent angles with a clear purpose

  2. 02

    Write the scripts

    Short scripts with a strong opening, one story and one takeaway, written in the way you actually talk.

    You getFrom 8 scripts a month

  3. 03

    Film with confidence

    Practical guidance on phone setup, framing, light, sound and delivery, so you can record a batch in one sitting.

    You getA filming plan that fits your week

  4. 04

    Edit the videos

    Clean pacing, cuts and on-screen captions, formatted for each platform, with titles and descriptions ready to publish.

    You getFrom 8 edited videos a month

  5. 05

    Publish where it counts

    A content calendar and the right platforms for your market. We help you pick which videos to put ad money behind, including videos that sell your product directly.

    You getCalendar, platform plan and ads support

  6. 06

    Read the metrics

    We review reach, watch time, clicks, and the calls and sales your content brings in, then adjust the next month.

    You getA monthly review tied to calls and sales

The scripts

You won't stare at a blank page.

Every video starts as a script built from your own experience. You read it once, put it in your words and press record.

  • A hook that earns the first three seconds
  • One real story from your business
  • Delivery notes, so you know how to say it
Script 04 · Example~45 sec

The client we said no to

HOOK

We turned down our biggest client last year. Best decision we ever made.Look straight into the lens. Short pause after "year."

CONTEXT

They wanted it in half the time. We knew the process would break, and so would the result.

POINT

Saying no is part of the product. It's how we protect the clients who stay.

CTA

If that's how you want to be treated, talk to us.Hold for one second before you stop.

Nacho, founder of Your Story

NachoFounder, Your Story

Who's behind Your Story

Built by people who've sold trust for a living.

Selling to VIP and institutional clients teaches you one thing fast: people buy from people they already trust. Your Story turns that into a monthly system for founders.

  • Binance
    VIP and institutional clients, marketing and productWorked with VIP and institutional clients, and across the marketing and product teams that served them.
    VIP & institutionsMarketingProduct
  • Exodus
    Go-to-marketGo-to-market strategy: who to reach, what to say and how to turn attention into pipeline.
    GTMPipeline
  • Earlier
    JP Morgan and MercadoLibreAn economist (UBA) by training, with a background in finance and in Latin America's largest marketplace.

The team behind your content

A small senior team. You work with the same people every month.

  • Strategy & scriptsFinds your stories and writes them. Led by Nacho.
  • Filming & editingCoaches your setup and delivery, then cuts the videos.
  • Ads & analyticsPuts money behind what works and reads the numbers.
  • Accounts & publishingSets up and runs the profiles your audience finds you on.

Your options

Three ways to get your story out.

Most founders try the first two before they call us. Here's what each one usually leaves on your plate.

TaskDo it yourselfA freelance editorYour Story
Finding the storyYouYouMonthly strategy session
ScriptsYouYouFrom 8 a month, written for you
FilmingTrial and errorYou, without guidanceSetup, framing and delivery coaching
EditingYou, late at nightIncludedFrom 8 edited videos a month
Platforms and adsGuessworkUsually not includedPlatform plan and ads support
Reading the numbersRarely happensUsually not includedMonthly review, next month adjusted
Your time each monthMost of itStill a lotOne session and one filming batch

Plans

Three ways to work with us.

Every plan is the full system: strategy, scripts, filming guidance, editing, platforms, ads and metrics. Higher plans add volume, production and more of the work done for you.

Starter

Fundamental

Get your story out, consistently.

$2,000USD per month

See if you're a fit

8 scripts and 8 edited videos a month

  • Monthly strategy session
  • Filming guidance and feedback
  • Captions, titles and descriptions
  • Content calendar and platform plan
  • Ads support: what to test and how to read it
  • Monthly metrics review

Growth

More reach, and we run the ads.

$4,000USD per month

See if you're a fit

16 scripts and 16 edited videos a month, plus 1 long-form video

Everything in Fundamental, plus

  • Two strategy sessions a month
  • A long-form video each month, cut into clips
  • Publishing and scheduling done for you
  • Ads managed for you: setup, testing and weekly optimization
  • Funnel review of your profiles and landing page
  • Metrics check-ins every two weeks

Signature

A full content team behind you.

$12,000USD per month

See if you're a fit

30 edited videos a month across formats

Everything in Growth, plus

  • A professional filming day each month, on location or directed remotely
  • LinkedIn posts and a monthly newsletter in your voice
  • Comment and message management
  • A dedicated strategist and a weekly call
  • Priority WhatsApp line
  • Quarterly positioning review

Starting from zero? Month one sets you up, on every plan.

We create or fix your accounts, shape how you come across, and warm the profiles up before we publish more or run ads.

Social accountsProfiles & biosWarm-upPositioningMeasurementFirst content foundation

Ad spend is separate on every plan and paid from your own ad accounts. You can move between plans month to month.

The one thing we can't outsource is you.

We can find the story, write it, edit it and get it seen. You have to be willing to show up on camera.

This is for you if

  • You own or lead the businessYour decisions and point of view are part of what makes it different.
  • You have a clear offerA real product, service or expertise, and a market you want to reach.
  • You'll be on cameraShort videos of yourself, recorded with our guidance.
  • You'll give it 90 daysConsistency is what turns posts into trust.

Probably not a fit if you want

  • Editing only, with no strategy
  • Viral results in the first month
  • Content without the founder in it

Questions

Questions founders ask us.

Anything else, ask on the call.

Do I need social media accounts already?

No. In the first month we create or fix the accounts you need, shape the profiles, warm them up and set up measurement.

Do I have to film myself?

Yes. This is founder-led content, so your face, voice and experience are the point. A phone is enough to start. We guide you on light, framing, sound and delivery.

How much of my time does it take?

One strategy session a month and a focused filming batch. We plan it around running your business.

Does this work if I sell products, not services?

Yes. For product businesses the funnel ends in a purchase instead of a call. Scripts show the product in use and the story behind it, every video points to where people can buy, we help you run ads behind the videos that sell, and the monthly review tracks clicks and sales from your content.

Is the ad budget included?

No. Plans start at $2,000 USD a month. You pay ad spend directly through your own ad accounts. We help you decide what to test and how to read the results.

Which plan should I choose?

Fundamental is the full system at a steady pace, and the starting point. Growth doubles the volume and we run your ads and publishing. Signature adds a filming day, written content and a dedicated strategist. The fit check suggests a plan, and you can move between plans month to month.

Who publishes the videos?

On Fundamental, you or your team publish from your accounts with our calendar, captions and descriptions. On Growth and Signature, we publish and schedule for you.

When will I see results?

Month one builds the foundation. After that we use your metrics to improve every month. Results depend on your offer, audience and consistency, so plan on at least 90 days.

What happens on the fit call?

We talk about your business, your offer, your current content and how you feel about filming. If it's a fit, we explain how onboarding works. If not, we'll tell you.

Fit check

Let's see if you're a fit.

Six quick questions. If it's a match, you pick a time for a 30-minute call right here. If it isn't, we'll tell you why.

  1. Answer six questionsAbout a minute
  2. Book a 30-minute fit callWe talk about your business, your offer and your stories
  3. Start month oneSetup, strategy and your first scripts

Plans from $2,000 USD per month. Ad spend paid separately.

Fit check, question 1 of 6
What's your role in the business?
A message from Nacho